Try Sortd for FREETry SortdFront is a mature customer-operations platform: its own app, omnichannel, deep analytics, and the best-known human-handoff design in the market. It is also priced and architected for mid-market and enterprise — seats from roughly $25 to $229, AI sold as add-ons including per-resolution charges, and a migration off Gmail. Sortd upgrades the Gmail your team already lives in: shared inboxes, boards, SLA rules, Sortd AI triage — and your own AI agent via API/MCP — at $10–$29 per user.
Sortd: trusted by 400,000+ professionals · voted #1 for Gmail on Product Hunt · featured in TechCrunch, Forbes and Fast Company · Google Launchpad alumni
| Aspect | Sortd | Front |
|---|---|---|
| Where your team works | Inside Gmail — zero migration | Front's own app — migration + retraining |
| Pricing | $10–$29/user/mo annual ($14–$39 monthly), AI included per tier | ~$25–$229/seat + Copilot per seat + Autopilot per resolution (verify on front.com) |
| 12-person team, 1 year | ~$1,440–$4,176 all-in | ~$8,500–$33,000 before AI add-ons |
| AI agent model | Bring your own (Claude, ChatGPT, Cursor) via API/MCP — flat pricing, portable knowledge | Front Autopilot (theirs), metered per resolution |
| AI triage | Sortd AI: Smart Status, urgency & sentiment, content-based assignment, complaint detection — in the plans | Strong AI suite — sold as add-ons |
| Human handoff | Escalation into assigned board workflow; agent resumes after a human steps in; audit trail | Excellent — tickets with full context |
| Workflow | Boards, advanced custom fields, CRM pipelines, SLA rules — in Gmail | Deep platform workflow, omnichannel, analytics |
| Mobile | New Sortd mobile app — boards and shared inboxes on the move | Mature mobile apps |
| Buyer & setup | Self-serve or guided onboarding — live in a day, at any team size | Sales process, admin setup, dedicated ops |
Price a 12-person support team honestly. On Front's published tiers you are between roughly $8,500 and $33,000 a year before adding Copilot seats or Autopilot's per-resolution fees — the meter that grows precisely when your support volume does. The same team on Sortd Business is $3,168 a year (annual billing), with AI triage included under fair use and your own agent connected through the API at no extra meter. That difference is not a discount — it is a different business model. Front sells a platform with enterprise sales and metered AI; Sortd sells seats inside the Gmail you already pay Google for.
Front's biggest cost is not on the pricing page: your team leaves Gmail. New client, new habits, new shortcuts, retraining, and change management — and every future hire learns a proprietary tool. Sortd's approach has always been the opposite: keep Gmail, add the workspace. Drag an email onto a board, assign it, set a status, and get back to work. When evaluation fatigue sets in, this is usually the deciding factor for Google Workspace teams.
Front deserves credit for making agent-to-human escalation feel first-class — tickets arrive with full context and clear ownership. Sortd delivers the same loop, natively in Gmail, with your own agent: the agent classifies and drafts under scoped permissions, a human approves or takes over on the board, and the agent resumes routine follow-up afterwards, with every action logged. The difference is what powers it: Front's Autopilot is their agent, billed per resolution; Sortd connects the agent you already use — Claude, ChatGPT, Cursor, or a hosted Claude Managed Agent — with your knowledge staying portable.
Smart Status auto-tags what needs a response. AI urgency and sentiment tags, content-based assignment and complaint detection watch every shared inbox for risk — included in plan tiers under a fair-use policy. No credit meters.
Boards, shared inboxes and assignments in your pocket — triage on the move, hand off from anywhere.
Full API + MCP server so your own agent works your team's real Gmail. Drafts-for-review by default, graduated send permissions, flat seat pricing.
If voice, chat and social channels must live inside the same platform as email — and moving your team off Gmail is acceptable to get that — Front is built for it. That's a channel and architecture decision, not a size one: Sortd handles email operations at any scale, inside the Gmail your team already uses, with AI included and no per-resolution fees.
Is Sortd a Front replacement?
For teams of any size that run on Gmail, yes for the core jobs — shared inboxes, assignment, statuses, SLA rules, AI triage and supervised agents, with unlimited users on Business. The genuine difference is channels: if you need voice, chat and social handled in one separate platform, that's Front's model.
What does “AI included” mean?
Sortd AI classification per plan tier under fair use, and your own agent connected via API/MCP on Business with no usage meter.
Why is Front so much more expensive?
Different business: own platform, enterprise sales, metered AI. You're not paying for more email — you're paying for the platform around it.
Can Sortd handle SLA and reporting like Front?
Yes — Sortd Business includes SLA rules, response-time reporting, unlimited history, role-based security and unlimited users. Teams that need deep omnichannel analytics across voice and social will find Front's reporting broader; for email operations at any scale, Sortd covers it inside Gmail.
7-day free trial · no credit card · send us your Front quote and we'll map it plan-for-plan: team@sortd.com
Verified July 2026. Front pricing varies by plan and add-ons — always confirm on front.com. See all comparisons →
