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support@

Customer support in Gmail, without a helpdesk.

Every customer email in support@ gets an owner, a status and a deadline. Your team replies from Gmail, sees the whole thread, and nothing gets answered twice or not at all.

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✓400,000+ signed up
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Support · support@12 open · 2 overdue
MessagesBoardTableDeadline
New4
Charged twice this month
UrgentM
#4482 · due today
Where is my order?
To respondJ
#4490 · due Fri
In progress5
Replacement part for X2
To respondA
#4471 · due Thu
Bulk order discount?
FYIS
→ sales@
Waiting on customer2
Photos of damaged box
Awaiting replyM
#4466 · since Mon
Resolved31
Refund confirmed
ResolvedJ
closed 10:42
Sound familiar?

What breaks when support@ is just a Gmail inbox

Two people reply to the same customer

Everyone can see support@, but nobody can see who’s already on it.

Some emails get no reply at all

A thread gets opened, marked as read and forgotten. You find out when the customer emails again, less patient this time.

Handovers lose the history

Forwarding a 20-message thread to a colleague means “see below” and a lot of scrolling.

How it works

Your support process, on top of the Gmail you already use

→

Assign and own

Drag a thread to a teammate. They see the entire conversation, even if they were never copied.

◷

Status and SLAs

New, In progress, Waiting on customer, Resolved. SLA rules on Business flag replies that are running late.

#

Fields and views

Order number, priority and product on every card. Switch between Message, Board, Table and Deadline views.

@

Notes and mobile

Leave internal notes and @mention teammates on a thread, and pick up assigned work in the Sortd mobile app.

Add AI when you’re ready

Let AI sort the inbox. Your team keeps the customer.

AvailableFrom Essentials

Sortd AI · Smart Status

Smart Status classifies every new email as To respond, Awaiting reply or FYI, so the queue sorts itself. On Business, urgency and sentiment detection catches frustrated customers early.

See Sortd AI features →
BusinessAPI + MCP · connect any agent

Put Claude, ChatGPT or your own agent on support@

Your agent
  • Triages new emails and sets owner, status and deadline
  • Drafts replies from your policies and past answers
  • Escalates anything unusual to a named person
Your team
  • Approves or edits every reply before it sends
  • Takes escalations with the full thread
  • Owns the SLA and the customer
See support triage with an agent →
Get started

Set up in minutes.

Start from the Customer Support template

One click sets up the board, lanes and fields. Rename anything later.

NewIn progressWaiting on customerResolved+ Order #+ Priority+ Product
FAQ

Customer Support in Gmail: common questions

Can I run customer support from Gmail without a helpdesk?

Yes. Sortd adds assignment, statuses, deadlines and a shared board to the support@ inbox you already have. Customers keep emailing the same address and your team replies from Gmail. There are no ticket numbers and no new app to learn.

Will customers see ticket numbers or a different address?

No. Replies go from your own Google Workspace address, in the same email thread, exactly as they do today.

How do we stop two people replying to the same email?

Every thread in support@ has one owner. Assigned threads show who has them in Message View and on the board, so the rest of the team can see a customer is already being looked after.

Can an AI agent answer customers on its own?

Only if you allow it. Agents connected through the Sortd API or MCP server draft by default. Replying or sending needs a separate permission you grant, and your team can review everything on the board.

Comparing tools? Sortd vs Hiver · Sortd vs Front · Sortd vs Drag · Gmail vs Gmail + Sortd

Use cases

More ways teams use Sortd

Give support@ an owner for every email.

Free to start. About two minutes to set up, inside Gmail.